The team said it sacrificed some 5,000 potential revenue-producing seats.632 Scores were updated every half-inning by seven Manual Scoreboard Guys (MSGs). https://bsd.sos.mo.gov. 464 Anheuser-Busch Sets Record in Shipping Barrels of Beer, The Daily Standard, January 3, 1953; Schlitz Sets Record, Kenosha News, January 26, 1953. [2], DeWitt was part of an investment group led by Francis L. Dale that purchased the Cincinnati Reds for $8 million from his father Bill Sr. on December 5, 1966. 356 Sid C. Keener, Informs Breadon of Move to Brooklyn In 19-Word Telegram, St. Louis Star and Times, October 29, 1942. During the pause in play due to the Covid19 pandemic and while negotiations were occurring on the financial aspects of restarting the season, DeWitt did not paint a rosy picture for the short-term profitability of Ballpark Village even though the entertainment venues have been open for six years and One Cardinal Way was 60 percent leased as of May 11, 2020.666 DeWitt Jr. said the ownership group was looking at the entire project as a long term investment that would benefit the Cardinals franchise and St. Louis area.667. On December 23, 1915, peace was achieved. But, because of the teams success, Breadon had to deal with salary increases. He Tells Breadon in Phone Message, St. Louis Star and Times, December 5, 1934. [5], DeWitt has also held shares in the National Football League's Cincinnati Bengals and the former Cincinnati Stingers of the World Hockey Association.[2]. Von der Ahe, at first, pointed to the rule posted on the ticket window.32 The next day, feeling that the rule was unfair, he announced rain checks would be issued. 293 J. Roy Stockton, Sportsmans Park Improvements Held Up by Cardinals Failure to Consent to Rent Raise. St. Louis Post-Dispatch, October 13,1922. after earning $90,000 in 1971.560 Charles Finley, the tight-fisted Oakland As owner, gave Vida Blue, who had won the Cy Young Award and Most Valuable Player award in 1971, a raise from $14,750 to $50,000 plus a $5,000 bonus and $8,000 towards college.561, But Gussie did not budge as he held the line on the Cardinals 1972 payroll giving no increase to Bob Gibson, and little or no increases to Lou Brock and Dal Maxvill in order to give Joe Torre an increase to $130,000 from $110,000 for his National League batting title and National League MVP season in 1971.562 Sticking tight to his pennywise approach turned out to be pound foolish. Mark Sauer took over Kuhlmanns responsibilities as executive vice president and chief operating officer of the ballclub. 579 Ed Wilks, Birds Will Bust Their Tails, New Manager Herzog Says, St. Louis Post-Dispatch, June 9, 1980. Negotiations began again in September 1995, a month before the for-sale sign on the Cardinals was officially put up.619, On January 23, 1996 DeWitts ownership group filed a Certificate of Limited Partnership with the State of Missouri, with the legal name of St. Louis Cardinals L.P. William O. DeWitt Jr. was listed as Chairman and Chief Executive Officer and Fred Hanser as Registered Agent.620 Cardinals president Mark Lamping would report to Hanser.621 DeWitt would continue to live in Cincinnati and commute to St. Louis as necessary.622, On August 28, 2003, Fred Hanser converted the Cardinal ownership partners to a limited liability company, St. Louis Cardinals LLC, as a separate legal entity from the ownership group, which is how it operates as of the 2021 season.623, DeWitts ownership group that purchased the Cardinals in addition to DeWitt Jr., Baur, and Hanser was made up of Stephen F. Brauer, president of Hunter Engineering Co.; Robert Castellini, owner of Castellini Produce Co. and director of Future Now Inc. a computer company in Cincinnati; John K. Wallace Jr., head of investment company Regency Group; DeWitts sister, Donna De De DeWitt Lambert, on the board of directors of Mississippi Valley Bancshares; Mercer Reynolds, partner with DeWitt Jr. in the investment firm of Reynolds, DeWitt and Co.; Pulitzer Sports II, a subsidiary of the Pulitzer Publishing Co., which published the St. Louis Post-Dispatch and was owned by Michael Pulitzer; Richard H. Sutphin, an executive at Reynolds, DeWitt and Co.; G. Watts Humphrey Jr., Pittsburgh, owner of investment firm G.W.H. The IRS would have classified the money as undistributed profits or dividends which, at that time, had a higher rate than capital gains which was the IRS classification when National Sports Inc. paid Breadon with outside funds.406 Hannegan and Saigh had to declare a dividend of $700,000 because of the profits earned by the Cardinals during the 1947 season, Breadons last year of ownership. 661 Derrick Goold, Cards, Fox Sports Midwest Reach Lucrative TV Deal, St. Louis Post-Dispatch, July 30, 2015. 521 Yanks Ask Hotel To End Spring Camp Segregation, St. Louis Post-Dispatch, February 2, 1961. 210 Mrs. When he hired the fans choice, former Cardinal second baseman Red Schoendienst as the new Cardinal manager, he did just that.531. The couple had two daughters, Lily and Carlota.458 Marie died after a bout with pneumonia in 1930.459, Gussie and the brewery had been pursued as a possible suitor for the Cardinals to keep them in St. Louis by James P. Hickock, executive vice-president of First National Bank in St. Louis, and the president of St. Louis Union Trust Co, David R. Calhoun. However, they lost in the postseason Worlds Series to the New York Giants of the National League. This was despite Phil Ball paying $75,000 less for a better ball club and a ballpark with a concrete grandstand.217, Helenes Brittons efforts to sell the club were hampered by the threat of a strike by players belonging to the Fraternity of Baseball Players.218 The strike ultimately was canceled and the union broken by the National Commission.219 Finally with the United States heading into the World War and military conscription on the horizon, Britton would be hard pressed to get her asking price.220, On February 27, 1917, James C. Jones, former president of the Cardinals announced that he represented a group called the Cardinal Idea that had an option to purchase the team from Britton for $350,000.221, The St. Louis Cardinals (National League) 1917-1919 and Branch Rickey, The Cardinal Idea was fan ownership through the purchase of subscriptions. During his first 16 years of Cardinal ownership Breadon was able to pull double duty as he still ran his auto dealership. His father was John P. Hannegan and mother was Anna T. (Holden) Hannegan.392 John Hannegan was a captain in the St. Louis Police Department and later Chief of Detectives.393 Robert attended St. Louis University, playing varsity football and baseball. Perhaps his battle against Father Time can motivate and inspire a Cardinals team that looks and sounds too OK with this stinky start. The firsr dividend declared by the Cardinals board of directors was for the 1922 season and $35,000 was distributed to the shareholders.344 Breadon having 72 percent of the shares received $26,250. The rule was the visiting team, employees and umpires are guaranteed their monies if a game is called. He was marked by a willingness to charge lower admission rates, encouraging play on Sundays, and opening beer concessions at the stadium, a practice that the National League prohibited during Von der Ahe's time. Rickeys compensation was $49,470. 320 McGraw Thinks Rogers Will Help Giants, The Standard Union, December 21, 1926. Lucas of Pioneer Family Taken by Death, St. Louis Post-Dispatch, September 17, 1908. He knew what it took to make the fans come to the ballpark. 254, On July 14, the Cardinals announced that another subscription drive had only netted $16,000 in new pledges. (COURTESY OF STEVE AMES). Britton Wins Decree of Divorce by Default, St. Louis Post-Dispatch, February 13, 1917. Pulling his offer to buy the Cardinals did not have repercussions for Gussie. 187 W.J. OConnor, Hug Opposes Britton, St. Louis Post-Dispatch, January 10, 1916. Some club managements get criticized unfairly, but some players do, too.551 McCarver was politic, It was well said and I do think an annual get-together like this would be good for the club and players.552, Getting lambasted by Gussie took the wind out of his players sails. Commissioner Ford Frick told Gussie to set up an intermediate corporation to keep the Cardinals operations separate from the brewery.467 That entity, modestly titled August A. Busch Inc., was created to own the St. 23 Sporting Sundries: Notes, St. Louis Post-Dispatch, September 26, 1882. As his percentage of shares increased, Breadon got bigger slices of the dividend melon. The official website of the St. Louis Cardinals with the most up-to-date information on scores, schedule, stats, tickets, and team news. 274 Mark Armour, Sam Breadon, SABR BioProject, https://sabr.org/bioproj/person/sam-breadon. 172 Trouble in St. Louis Club, New York Times, April 21, 1912. This possibility allowed Von der Ahe to win an additional six-month delay in the sheriffs sale.92, The axe fell on Chris Von der Ahe on January 5, 1899 when the Mississippi Valley Trust Company foreclosed on Von der Ahe and the Sportsmans Park and Club Associations mortgage.93 Von der Ahe tried to argue that the Browns franchise was not secured by the mortgage.94 On January 23, the judge ruled against Von der Ahe and reinstated the Sheriffs auction.95 An appeal was overruled on February 6.96, Before the auction, the National League owners took steps to give Frank De Hass Robison clear title to the Browns National League membership. St. Louis Cardinals (National League), 1995-present, William DeWitt Jr. was born in St. Louis on August 31, 1941. https://bsd.sos.mo.gov. This article was published in the Team Ownership History Project, The St. Louis Cardinals won a World Series championship in 2006, their first season at the new Busch Stadium. 135 Browns Open Season with a Legal Victory, St. Louis Post-Dispatch, April 23,1902. With success, Von der Ahe became more and more vocal when the team wasnt playing well. Von de Ahe was named a director on the Associations Board.17, At Sportsmans Park, Von der Ahe turned the right-field corner into a beer garden which included space for lawn bowling and a handball court. 369 Musial Calls Strike 3 on Pasquels, St. Louis Post-Dispatch, June 7, 1946. 263 Eleven Big League Clubs Have Chosen 1919 Training Camps, St. Louis Post-Dispatch, January 31, 1919. 663 Derrick Goold, Cards, Fined, Must Forfeit Draft Picks Over Astros Hack, St. Louis Post-Dispatch, January 31, 2017. Information to calculate purchases and total shares outstanding was based on the information found in Articles of Association; and Cards Arrange to Pay $75,000 Note; Club Out of Debt; Issue of $100,000 Stock to Noteholders Removes Last of Ball Clubs Obligations, St. Louis Post-Dispatch, May 11, 1920. Sidney Salomon Jr. held a minority shareholder position of 166.1 shares.414 Three other shareholders split the remaining seven shares because of sentimental ties to Breadon. 479 Jack Herman,$1,085,000 Profit For Cardinals in 57, St. Louis Globe-Democrat, February 4, 1958. 55 The Men Compared. St. Louis Post-Dispatch, February 5, 1892. The baseball team was one subsidiary still losing money, incurring losses in 1994 with the strike-shortened season and $12 million in 1995 as the season started using replacement players. But there have been departures and additions. The lasting effect of injuries suffered after being dragged by a horse while out for a ride in August 1939 were growing worse.382 Rumors of his desire to sell the Cardinals and get out of baseball intensified after he scrapped plans to build his ballpark at Spring and Chouteau in June.383 In an attempt to keep the teams eyes on winning the 1947 pennant, Breadon canceled all tentative sale negotiations telling the players that there was no deal to sell the team.384, However, soon after the season ended, on November 25, 1947, Sam Breadon announced that he had sold the Cardinals and the teams sixteen farm clubs to the just-retired Postmaster General of the United States, Robert Hannegan, and attorney and real estate broker Fred Saigh.385 The sale also included $2.1 million in cash and the property at Chouteau and Spring that he had not used for a new ballpark.386 Hannegan and Saigh bought the 10,152 shares of outstanding Cardinal stock for $400 per share for a total price of $4.061 million.387, Breadon said he sold the Cardinals at this time because he thought his wife and daughters would receive more money than if they had to sell the team after Breadons death. in Economics from Yale University in 1963. Gussie was ahead of his time when he wanted to rename the ballpark Budweiser Stadium.473 The National League refused his request, saying naming the ballpark after his flagship beer would be an enticement for minors to use alcohol.474 Gussie instead named the ballpark in honor of his grandfather (Adolphus Busch), father August A. Busch Sr. and his brother Adolphus Busch III calling it Busch Stadium.475 In 1955, Anheuser-Busch rolled out a new beer called Busch Bavarian in honor of his family heritage.476, He also did not give up the beer-baseball connection at the ballpark that other teams and their brewery sponsors enjoyed. Gussie never gave him a contract extension and Howsam got the message.532 In January 1967, Howsam accepted a three-year offer from Cincinnati. https://www.britannica.com/biography/August-Anheuser-Busch-Jr. Accessed November 4, 2019; The Busch Family, St. Louis Post-Dispatch, September 30, 1989. They found Apex Oil Co., a privately held oil firm with headquarters in Clayton, Missouri, to buy two-thirds of the Cardinals and Busch Stadium for $52.3 million. He said Wallace and Heidrick were in the second year of multi-year contracts, and Harper had signed a contract for 1902 in August of 1901.135 On May 6, 1902, St. Louis Circuit Court Judge John Talty rendered a permanent denial of Robisons injunction request against Harper and Wallace saying that Robison failed to prove that Harper had a set of unique talents versus other ballplayers, and that Harpers and Wallaces contracts were written to favor Robison, restricted their personal liberty and violated the current anti-trust laws. 85 Muckenfuss Is Boss, St.Louis Post-Dispatch, January 1, 1898. Two years later, he received his MBA from Harvard Business School.612, Baseball was the family business. 411 Martin J. Haley, Cardinal Notes, St. Louis Globe-Democrat, October 4, 1948; Martin J. Haley Turned Away by Chicago 4-3,St. Most Federal League players could be purchased at auction.199 Huggins wanted to purchase some Federal players to strengthen his talent-challenged club but Schuyler Britton refused to add payroll. McGwire hit 24 homers for the Cardinals for the rest of the season to give him 58. 483 Jack Herman, To Pick Pilot Next Week, St. Louis Globe-Democrat, October 7, 1955. This was despite the creditors being satisfied and the transfer papers agreed upon plus other issues being resolved. 234 W.J. 177 W. J. OConnor, Mrs. 131 Current Baseball Comment, St. Louis Post-Dispatch, May 11, 1901. The latest buyer was Von der Ahes old and erratic supporter, Edward Becker, who paid $35,000 for the team and the ballpark.99 A week later, the worst kept secret in St. Louis was confirmed. Lucas and the Brown Stockings moved to the new National League. There were new concession stands and upgrades of existing stands, a new lighting system and additional deluxe suites.600 The number of deluxe suites in the stadium totaled 67 and brought in $50,000 a year each.601 The crown jewel of the renovations, was the bigger better replay screen called Diamond Vision costing $5 million.602, In addition to these renovations, the playing area saw changes also. Robison and his father-in-law, Charles Hathaway, started Hathaway & Robison to build and operate streetcar systems. They had been married for nineteen years, producing two children, Elizabeth and August A. III. If not, we hope hell get a team which winning ball can play.207. If their attitudes resulted in poor performance, the fans would know it and would not pay to see them play, he said. 3 Earnings before interest, taxes, depreciation and amortization. St. Louis Brown Stockings (American Association), 1882 637 La Russa: Leave The Big Man Alone, Journal Gazette, February 7, 1998; McGwire Cannot Escape Talk of Record, The Springfield News-Leader, February 17,1998. The St. Louis National Baseball Club, (charter No. We know one thing, for sure. 372 Wrays Column. 2 Net of stadium revenues used for debt payments. Longtime St. Louis Cardinals broadcaster and World Series champ Mike Shannon dies at 83. 579, Using that authority Herzog did a makeover of the Cardinals roster beginning in December 1980.580 At the winter meetings in Dallas, Herzog acquired ten players in exchange for thirteen, achieving his goals of getting a defensive catcher, Darrell Porter, and a closer, Bruce Sutter.581 The Cardinals and Herzog finished first with the best record in the National League East in 1981.582 However because of an in-season players strike, the owners had voted 21-3 (Gussie representing the Cardinals voted against it) to institute a split season with winners of each half meeting in the playoffs. Asked why he threw all the parties, the Browns owner said, money dos ist to spend.39. Some legislators wanted a requirement that the Cardinals give part of the profits back to the state if they sold the team. Robert Hedges of the Browns was wooing Burkett, Wallace, Heidrick, Powell, Harper, and Padden.132 Veteran pitcher Willie Sudhoff said he was dissatisfied with Robisons salary offer and would jump the Cardinals for a better one.133 Rumors were circulating that Hedges was willing to pay Wallace $6,000, Burkett $5,000 and Heidrick $4,000 and that those amounts were too rich for Robison to pay.134 When the 1902 season opened, the Cardinals had lost all seven players to the Browns. 360 Ray J. Gillespie, Cardinal Organization Will Still Function Successfully Minus Rickey, Breadon Says, St. Louis Star and Times, October 30, 1942. 114 John E. Wray, Wrays Column: Why Cardinals? St. Louis Post-Dispatch, October 5, 1931. My heart is still pattering.527, Gussie did get his wish but it took seven games for the Cardinals to win the World Series against the Yankees.528 After the last out was recorded, Gussie, who was too nervous to even light a cigarette, was escorted by ushers down to the clubhouse from his box next to the Cardinals dugout.529, However, Gussies celebration of the World Series win was short-lived. In appreciation for the teams finish and optimistic prospects for the future, Britton gave Roger Bresnahan a five-year contract extension which also gave the Cardinal manager a percentage of the profits.168, On December 12, 1911, at the Waldorf Hotel in New York, Britton became the first woman to attend a National League meeting.169 She was accompanied by Steininger, who was her proxy. Fans could obtain player autographs by paying different prices depending on the player, and attend clinics held by manager Tony La Russa and Cardinals coaches. 408 Articles of Merger, Missouri Business Filings. 245 Cards Arrange to Pay $75,000 Note, St. Louis Post-Dispatch, May 11, 1920. Their Unparalleled Record Against the Hartfords. With the purchase, Frank Robison had controlling interest in the Cardinals with 815 shares. If we're being honest, an owner with a minority stake experiences a mostly ceremonial involvement. After the announcement around 200 irate fans stormed the ticket office and then Von der Ahes office demanding rain checks or their money. OConnor, Free Score Cards, New Score Board and a Rest for the Bleacherites Back Promised by Cards New Head, St. Louis Post-Dispatch, July 9, 1913. Martin Stanford Robison, and named after his father, was born March 30, 1854 in Pittsburgh, Pennsylvania. His plans were for a 47,000-seat stadium costing $4 million but not at the Spring and Chouteau site that had been bought from Breadon.423 According to Saigh, it was not large enough for the stadium and parking he envisioned.424 He said he had purchased 18 acres of land with nine more still to be purchased. The talks hit a snag when Rickey asked for contract language that said he would get paid even if baseball was shut down by the war.357, As the 1942 season ended, the Brooklyn Dodgers approached Breadon for permission to talk to Rickey. 45 Brotherhood of Professional Base Ball Players, SABR/Baseball-Reference Encyclopedia, https://www.baseball-reference.com/bullpen/Brotherhood_of_Professional_Baseball_Players, accessed October 11, 2021. Charlie Comiskey for the second time in two years took over as interim manager.29. Britton received the $40,000 remaining on the second payment.256, The Cardinals limped to the 1918 season finish line in last place. Shannon was born and. To fill the vacancy, Von der Ahe named Comiskey manager for the rest of the season.25, Discipline issues didnt disappear with a different manager for 1884. 472 Busch Buys Sportsmans Park, St. Louis Globe-Democrat, April 10, 1953. But when Breadon asked for McGraw favorite, third baseman Frank Frisch, McGraw, calling from Cuba, was so stunned he hung up the phone. Louis Post-Dispatch, November 29, 1989. The idea was broached that a lease to play at Sportsmans Park would cost less and it was available for half the season when the Browns were on the road, but for the moment that idea went nowhere.186, The inability to draw fans to a substandard Robison Field grew worse when the upstart Federal League started play in 1914 with a team in St. Louis. 502 240 Subscribers of 298 pay on Stadium Pledge, St. Louis Post-Dispatch, April 21,1962. The team favored to win their third straight pennant, finished fourth in the East Division.553 The 1969 season saw home attendance fall under 2 million fans after two season over that mark. 322, With Hornsby traded, he had to sell his shares as baseball rules stipulated a person couldnt own stock in more than one team or while playing for another. Eventually, that got Stanleys goat and their relationship suffered. 416 Dent McSkimming, President Saigh to Use Four-Man Huddle, St. Louis Post-Dispatch, January 28, 1949. 455 Bridlespur Hunt Show Scheduled for May 13, St. Louis Globe-Democrat, April 29, 1945. 70 News in the World of Sports, The North American (Philadelphia, Pennsylvania), August 14, 1894. 461 Bob Broeg, Sports Hall Of Fame Inducts Gussie, St. Louis Post-Dispatch, August 28, 1975. One fan made that argument from San Diego, over 1,500 miles away.655 But, negotiations between DeWitt Jr. and KTRS led to the Cardinals buying a controlling interest in the station for $2 million. He then counteroffered an increase to $50,000 for the last year of the current contract. According to the St. Louis Globe-Democrat, The preparations for the contest were very hurriedly made, the baseball diamond especially showing need of water and a roller. The reports were that Ball would buy the Browns and the Cardinals would lease Sportsmans Park from him for the 1916 season.198. The Cardinals franchise was valued at $110 million, Busch Stadium at $15.2 million, and the garages at $21.85 million. 203 Britton Denies Deal Is Pending, St. Louis Post-Dispatch, February 14, 1916. On February 27, 1974, Gussie fired Meyer, who was also president of the Cardinals. Wray, Cardinals Reject Browns Plans for a Post Season Game Series, St. Louis Post-Dispatch, August 10, 1902. Rickey is also the longest tenured GM in franchise history with 23 years. His search led him to Branch Rickey, business manager of the Browns. 106 Joan M. Thomas, Stanley Robison, Baseballs First Stars (Cleveland: SABR, 1996), 142. According to the Cardinals owner, Chandlers accusations damaged his reputation and made him look like a criminal.429 All of this came into play when Chandler, at the 1949 winter meetings, asked major league owners for a new seven-year contract even though his current contract would not be up until April 30, 1952. Gussie installed an electronic scoreboard with the name Budweiser, and an electronic Redbird batter topped by the brewerys A & Eagle.477 When a Cardinal player hit a home run the eagle would flap its wings.478 He would also choose the Budweiser jingle music and a parade of the brewerys Clydesdale horses over other seventh-inning-stretch entertainment, such as Take Me Out to the Ball Game., To show Gussies commitment towards the Cardinals winning a pennant by 1955, Anheuser-Busch loaned the team $4.5 million.479 Almost $400,000 was spent to procure players recommended by the Cardinals scouting staff; $100,000 went to obtain Tom Alston, who would be the Cardinals first Black player, appearing April 13, 1954.

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